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Negotiation Hazards

By Kurt Mortensen

What might work wonderfully in one negotiation situation will not always be appropriate in another. The instant someone feels cheated, misled or taken advantage of, your opportunity to negotiate with her/him is over. Negotiation hazards tend to occur when you are taking a particular strategy too far.

Many rookie negotiators have a tendency to push the envelope a little too far. Their ambition as beginners is understandable, but it will rarely result in a win-win situation. Negotiating rookies want to be the victors, like they are hunting prey. Even if the other party consents, they are likely not doing so without some serious repercussions. High-pressure tactics will most often be read as offensive, condescending, obnoxious and insulting. Then, trust is lost and ultimately the ability to negotiate is lost, too. You can always tell that you're going too far if your prospects find something you say or do alarming, or if they seem uncomfortable in your presence. Always be sensitive to the mood and rapport of the meeting so you don't find yourself in this situation in the first place.

Explaining Exactly What You Want

It is natural when you're negotiating with a person you don't know very well for her/him to regard you with some suspicion. In a negotiation setting, it will be the other party's instinct to assume the worst about your motives. There could be a million legitimate reasons why we have to hold out on an offer, but instead of considering what any of those reasons might be, people are much more inclined to draw negative conclusions. For example, if you cannot agree to his terms, your negotiation partner may automatically "decide" that you're greedy, demanding or unreasonable without even stopping to consider what other factors might be at work in your inability to agree to his terms. Because of these suspicious tendencies, it is imperative that you reduce the likelihood of misunderstandings in your negotiation efforts by clearly stating what you need. It would be horrible to lose out on a deal altogether just because someone misunderstood you and deduced that you were untrustworthy. Conversely, if you can give clear reasons why your stance is what it is, your negotiation counterpart has the opportunity to process this information and respond more favorably. In this way, you enhance understanding, open communication and trust.

Cultivating a Relationship of Trust

Try to think of the negotiation process as more of a discussion or an exchange of ideas than a competition or fight. One of the best ways to get your negotiations on the right track is to make sure you cultivate a relationship of trust right from the start. Even the initial small talk that takes place before the actual meeting starts will help your prospects feel comfortable with, and more trusting of, you. When your prospects trust you, they will be more willing to take the necessary risks to help both parties move in a direction that will most greatly benefit everyone involved. If prospects don't trust you, on the other hand, all the evidence, reasoning, facts or figures in the world won't get them to budge. Be sure you listen attentively and carefully to your prospects concerns. Respectfulness will go a long way toward a successful outcome. One of the advantages of face-to-face meetings is that your prospects will be able to see and experience your sincerity firsthand.

Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."


Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Kurt Mortensenís trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to and getting my free report "10 Mistakes That Continue Costing You Thousands." After reading my free report, go to and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!


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