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Training Managers: Setting the Groundwork for Sound Business Management

By Frank Bullard

Attracting highly skilled and qualified employees is essential to building a successful business. When a company is growing, it is easy for the owner or a trusted company employee to take each new recruit under their wing and show them the ropes. As a company grows, however, that process becomes more and more difficult as time and client demands take highly valued employees’ time. At this point a formal, extensive program for training managers becomes necessary.

Once a company reaches a certain level of success, its managers become the liaison between employees and executive management. Training managers becomes critical to ensuring that employees are acclimated into their jobs, personnel issues are handled, laws and regulations are adhered to and each employee completes their job in an orderly, productive and efficient manner.

The proper training of managers begins with a strong human resources department or program. The human resources employees understand how the practical application of all labor laws applies to the businesses every day work routines. They also are trained in handling personnel issues and in ensuring that all non work related issues are dealt with properly.

Most managers bring their own style and skill set to their job. They understand how to produce what they are supposed to, but often lack the basic management skills that needed to supervise and motivate personnel. For instance, you do not have to train an Information Technology Specialist in how to manage information technology systems, but you probably have to train them in the corporate culture, personnel policies and applicable laws.

Training managers also includes familiarizing the manager to the procedures that make a company successful. These can be production processes, quality assurances standards, client contact policies and much, much more. In essence, everything necessary to make sure that managers can handle all reasonable issues that might arise needs to be ingrained in their actions, thoughts and decisions.

Management training often includes incorporating executives, human resources, sales, marketing and production personnel as well as logistic service employees such as representatives from accounting, billing and collections. Each of these personnel presents to the manager any materials necessary to allow the manager to complete his or her job according to expectations. In most companies this is informal, but in larger or technically based companies, training can be either internal and informal or external and formal as in sending the manager away to a school or corporate training institute.

The curriculum covered when training managers can be as simple or complex as is necessary to train manager. It can include tutorials on internal production cycles, billing procedures, reporting mandates and client protocol. Often a presentation of products, sales and marketing plans and existing company market positions is included to help the manager see how each component contributes to the general corporate success.

Each company has to identify what it feels are the most important facets of its training programs. Training managers comes down to how the company expects the manager to function within the corporate climate, so the training should be as comprehensive as possible. It is important, however, to allocate as much time as possible to make sure the manager has enough time to absorb all they have been exposed to during their training.

The way the manager is trained will largely determine the manager’s ability to complete his or her job. Testing the managers on what has been taught is appropriate, although the testing should be clear, concise and not focus on minutia. After training, a company should be able to rely on that manager to fulfill their duties in a timely and efficient manner and also form a knowledgeable posture.

Frank Bullard has been involved with small businesses for many years. His current focus on helping small businesses utilitize the power of the internet. You can view many helpful articles relating to small business at


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